Views
& Opinions
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Challenges
for Communicators - Master Class 2004
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Misha Network is organizing a series of one-day
conferences at the Taj Gateway in Bangalore on 23rd
April, at the ITC Chola Sheraton in Chennai on 29th
April, at the Ambassador Hotel in Mumbai on 7th
May and at the Green Park Hotel in Hyderabad on
13th May. We are releasing newspaper ads shortly.
The first draft has gone up on the website. Please
look up www.mishanetwork.com.
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I invite you and your colleagues to register for
one of these state of the art conferences. Bish
Mukherjee, ABC, Asia Pacific Director and Executive
Board Member of the International Association of
Business Communicators, will lead the Conference.
He has just returned from a highly successful speaking
tour of the USA, Malaysia, Philippines and Thailand.
His seminars have been attended by scores of communications
professionals from around the world, many from Fortune
500 companies.
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The guest faculty for these Master Classes may include,
among others, Yeshwant Thorat, MD of NABARD, Dr
Pragnya Ram from the Aditya Birla group, Alpana
Killawalla of the Reserve Bank of India, Raghuraman
Balakrishnan of Polaris Software Lab Ltd, John Kuruvilla
of Air Deccan, Mahnaz Curmally formerly of Ogilvy
PR, Sangram Mohanty of Reliance Energy Ltd, Peter
Yorke of i-flex Solutions and others.
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Topics covered will include Communications from
the leaders: Carrying on with the Mantra of Everyday
Work, Nurturing Media Relations in a Regulated Industry
- Oohs and Aahs, Developing Brand Loyalty in a Crowded
and Competitive Market, Role of Marketing and E-Marketing
to achieve Corporate Goals, E-Employee Communications,
E-Marketing Communications, Protecting Corporate
Reputation and Branding, Employee Communication:
Strategic Planning: Vision, Beliefs and Values that
shape Performance, Criticality of IT Communications
in M&A, etc.
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The registration fee is Rs 3600 only for each centre.
IABC and selected professional organizations get
a discount of 15 per cent. Please ask for group
discounts too. I would really appreciate if you
can also give us a banner sponsorship in the cause
of training and education. It will cost you Rs 5000
only.
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We have programs coming up in Los Angeles (mega
event 1600 communicators attending) June 6-9, Kuala
Lumpur - July 21-22 and Hong Kong Nov 11-12. Would
you like to come to any of these? Please let me
know and I'll send you more details.
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The registration form and comments from past attendees
are attached. Please return the form duly filled
in at the earliest.
With greetings of the season.
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Challenges
for Communicators - Master Class 2004
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Thank you for the excellent session at the Corporate
Communication Meet at the Taj, Bandra. It was
indeed a pleasure and a great learning experience
to listen to your practical examples and anecdotes.
I hope to use quite a lot in my work area now.
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Anuradha Roy Chowdhury, Manager - Communication,
Godrej Consumer Products Ltd
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Communication
within a Corporation to undergo change
"We
must strive for a balance between traditional
emerging technologies" says Mr. Bishwajit Mukherjee,
CEO, Misha Network, Australia in a seminar on
'Communications Strategies for the New Millennium'.
Messages should be relevant, succinct, lucid and
brief according to Mr. Mukherjee. Explaining how
communications within a corporation are likely
to undergo change, Mr. Mukherjee said that the
flow of communication in the traditional mode
from the managing director or the top management
to corporate communications to finally the employees
or the staff, will be replaced by a new mode................
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FINANCIAL EXPRESS FEB. 6, 2001
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Bish
left a stamp of class professionalism on the work
that he did. Unbelievable as it may seem, he consistently
kept negative press and media at bay. Bish spearheaded
the change communication processes ...............
He was a part of the international team that worked
on creating the new logo and the corporate identity
in France.
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KK Moradian, Director- Business Development. Alstom,
Parts, France
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Leadership
Institute at Atlanta Fob 2004 Luncheon Session
on New Trends in Membership Marketing
By
the way, I thought the lunch presentation you
guys gave was inspirational. I've heard very good
feedback on it. Great work!... .very impressed!
You have done a marvelous job.
- Suzanne Salvo, SALVO PHOTOGRAPHY. Houston, Texas,
USA; Expert on VisualCommunication
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I
cannot think of anyone else who could provide
students the benefit of the breadth and depth
of global communication practices as Bish can.
His background in corporate communication spans
continents, trends, responsibilities, profit/non-profit
and audiences. His interactions with communicators
from around the world certainty have provided
him with a perspective that few professionals
have.
I
personally have been most impressed with Bish's
passion for teaching, whether it's as a guest
speaker, conference organizer, television personality
or workshop leader. He has spoken throughout the
United States with excellent reviews, and seldom
turns down an opportunity to help professionals
- or students -benefit from his experiences and
knowledge.
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Wilma Mathews, ABC, Director of Public Relations,
Arizona State University, USA; Author and Speaker
on Media Relations and Measurement of Media
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Thank
you, because of the absolutely enlightening two
days* seminar which has certainly reaffirmed my
commitment to corporate communications....
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Aparna Das, Manager- Communication, Hindustan
Petroleum Corporation Limited
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Bish
has an outstanding record of accomplishment and
involvement in the communication profession. Beyond
his numerous leadership roles for IABC in India,
Australia and the U.S., he long has been an eloquent
spokesman for communication innovation and best
practices. His career spans advertising, public
relations and marketing.....
His communication record also Is remarkable for
its global scope. Bish is an enthusiastic advocate
of international communication and sensitive to
the nuances and complexities of communicating
across diverse cultures.
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Norman G. Leaper, President, The Leaper Company,
San Francisco, USA
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Not
long enough. Great discussion. Good program -
as always the interaction between the participants
was the most helpful. Very good! Good ideas. Great
interaction made this session useful as content
and as an aid to networking. Great to be able
to discuss issues/ideas. I took away many ideas.
Well organized and highly informative. Overall
evaluation 89%. Excellent!
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Feedback from attendees at Bish Mukherjee's sessions
In Baltimore, USA
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