COMMUNICATION 2006 International Best Practices Ambassador Hotel, Churchgate, Mumbai 12TH December 2006
9.30:   Lighting of the Lamp by Julie Freeman 9.40:   Thinking Brand? Don’t leave the employees behind!             Speaker:          Simon Covill ABC                                     Corporate Communications Manager, Cuscal                                     Sydney, Australia                                     www.cuscal.com.au
10.30: International Trends in Communication – CSR, HR, Internal Comms, Blogs and Employee Engagement             Speaker:          Bish Mukherjee ABC                                     President, Misha NetworkPR                                     Chennai, India                                     http://www.mishanetworkpr.com/
11.20: Tea Break
11.40: Issues Management-identifying and handling strategic issues with external stakeholders             Speaker:          Gloria S Walker ABC FRSA                                     Consultant in Strategic Communications                                     London, UK
12.30: Lunch
13.30: Crisis Management—Media induced simulation             Speaker:          Jim Truscott                                     Director, Truscott-Crisis Leaders                                     Perth, Australia                                     www.crisisleaders.com
15.00: Tea Break
15.20: Corporate Reputation Matters: attracting and retaining employees             Speaker:          Julie Freeman ABC APR                                     President, International Association of Business Communicators                                     San Francisco, USA                                     www.iabc.com
16.10: Communicating Change: It can catapult you to the zenith or nadir of your career             Speaker:          Adrian Cropley                                     Cropley Communications                                     Melbourne, Australia                                     www.cropleycomms.com
17.00: Open Session 17.30: Close
SPEAKER INTRODUCTIONS
	Julie Freeman ABC APR Julie Freeman is the President of International Association of Business Communicators (IABC). IABC is a global network of professionals committed to improving organisational effectiveness through strategic communication. With more than 100 chapters, IABC serves 13,500 members in 65 countries and 10,000 organisations. Julie is based at the IABC World Headquarters in San Francisco, USA. Julie has 25 years of experience in communication and non-profit association management and has helped organisations undergoing financial crises to recover and to rebuild their public image. Since becoming president of IABC in July 2001, she has worked to improve the association’s financial health and enhance the value of IABC membership. During her term as president, IABC has eliminated its financial deficit ahead of schedule and launched several new programs including two blogs (IABC Café and InSession) and a blog community (Communication Commons), teleseminars and web seminars for professional development, a job board for job seekers and employers, an online communication planning tool for members (MyComm), and a Speakers Bureau. Julie has previously served as executive director of the Professional Picture Framers Association and has an MBA from the College of William and Mary in Virginia, USA. She is a frequent speaker and media commentator on business communication topics and industry trends.
	Bish Mukherjee ABC Bish Mukherjee is the Asia Pacific Region Director for the IABC and is a Director-at-large on the IABC’s Executive Board. He is the Past President of the Australia/NSW Chapter and is the current Chairman of the newly formed India Chapter. Bish is an Accredited Business Communicator and is a 500 Club Member of the IABC. Bish runs his own consultancy Misha NetworkPR in Sydney, Bangalore and Chennai. He was a speaker at the IABC International Conferences in London, Vancouver and Los Angeles. He was a speaker at IABC Chapters in WashingtonDC, Bismarck, Cincinnati, Des Moines, Dallas/Fort Worth, Puerto Rico, Hawaii, Tulsa, Tucson, Austin, Australia/Canberra, Victoria, New South Wales, Malaysia, Philippines and Thailand.
	Gloria Walker ABC Gloria Walker is an independent communications consultant based in London, England. In her career of more than 25 years, she has held positions in the US and in Europe in corporate communications, internal communications, public relations and public affairs both in-house and in consultancies. She consults with companies on aspects of business issues, including vision, strategy and change management. Gloria holds degrees in Public Relations (BS, West Virginia University) and Journalism (MA, The University of Texas at Austin) and has taken postgraduate courses at the London School of Economics. Gloria is an accredited member of the IABC, Past President of IABC UK Chapter, a former member of the European Region’s Board, a member of IABC’s Audit Committee and 2004 EXCEL Awards Panel. She is the Past Chairman of the IABC Research Foundation, a former Trustee and Past Chairman of its International Research Committee. She is an online and visiting professor for Webster University. She is a Fellow of the Royal Society of Arts, Manufactures and Commerce and a member of the UK Institute of Public Relations. She writes and speaks on a range of management and communication issues.
	Jim Truscott Jim Truscott is the Director of Truscott-Crisis Leaders, and is based in Perth, Australia. Truscott advises companies and State Owned Enterprises from Beijing to Melbourne, Dubai to Auckland on hot issues, threats, commercial exposures and operational risks. Jim and his team guide executives in the art of crisis leadership to develop and implement strategy for business continuity, liability and reputation under pressure. Their experience in devising strategy in situations rooms and controlling emergencies in operations rooms, allows them to advise management teams who understand that business thrives on instability and that there is plenty of room at the top. Formed after the Sydney Olympics, Truscott are leaders in getting back to the future. They are a multi-stream management consultancy with 100+ clients across Asia Pacific, Emergency Response, Risk, Safety and Security Management on Crisis Leadership, Business Continuity and Emergency Management underpin their focus. They primarily operate with publicly listed and multi-national companies, conglomerates and super-majors. They maintain a small government clientele. They work across sectors from the rock face, shop floor and control room through to the boardroom with a strong focus on the financial, oil and gas, mining, construction, financial, ports, utilities, aviation, entertainment and manufacturing sectors.
	Simon Covill ABC Simon Covill is the Corporate Communications Manager at Cuscal, the leading B2B provider of wholesale and transactional banking services to specialist financial institutions in Australia, including the majority of credit unions. Recently Simon was the Head of Corporate Affairs Communication for Westpac New Zealand. He has also worked both in-house and as a consultant for organisations including Westpac Australia, AMP, Towers Perrin and IBM Asia Pacific. Simon is an IABC Gold Quill winner. Simon is President of the IABC Australia NSW Chapter. He has served in other roles including Vice President and Treasurer. He has been an active member of the IABC and is a regular speaker at communication conferences, contributor to IABC publications and attendee at IABC Annual Conferences. Simon plays a key role in the NSW Chapter ensuring the Board drives targeted sponsorship to support an innovative professional development and events program which has led to record attendance, membership growth and industry profile.
	Adrian Cropley Adrian Cropley is the CEO - Principal Consultant of Cropley Communications Pty Ltd, Melbourne, Australia. Adrian has worked in human resources, communications and change for more than 15 years. During this time in the corporate world Adrian worked in a variety of roles from technical project management to staff development and HR management. He also took on major roles as an internal consultant on change management and the head of corporate internal communications for a large telecommunications supplier. Until recently, he was head of employee communications with Ericsson in Australia, New Zealand and the Pacific Islands. He did a stint with Ernst and Young as their Change Manager for relocations in Australia. Some highlights from Adrian’s career to date include: developing a knowledge sharing strategy for communications in a global organisation, receiving recognition and awards for best practice in both technical and communications fields, and most recently, having the CEO communication strategy he developed win a merit award in the prestigious 2004 Gold Quill Awards.
Overview of topics Julie Freeman: Corporate Reputation Matters-Attracting and Retaining Employees Often when we talk of corporate reputation, we are thinking in terms of a company's reputation with its external stakeholders.  But recent global research shows that a company's reputation is a factor in attracting and retaining employees.  Learn why employees want to work for a company with a good reputation and how to manage reputation so that employees are fully engaged. Bish Mukherjee: International Trends in Communications Knowledge of the latest international trends in communication is vital for any communicator in today’s jet age to succeed in his/her professional career. CSR is not a warm fuzzy fad – why CSR requires strong collaboration between HR and internal communicators Unbundling the blog What is employee engagement and how do we increase employee engagement in our organisations? Gloria Walker: Issues management-Identifying and handling strategic issues with external stakeholders Issues management is the process of prioritizing and proactively addressing public policy and reputation issues that can affect an organization's success.  Many organizations in both the public and private sectors use issues management to keep all their external relations activities focused on high-priority challenges and opportunities. A review of issues management basics Real-world applicable information and step-by-step processes during case study exercise Idea-sharing through peer interactio Jim Truscott: Crisis Management – Media Induced Simulation In this fast moving extended session, conference participants are grouped as Crisis Teams in the Boardroom in response to a simulated media induced crisis. Delegates experience what it is like for a team of executives to implement crisis strategies in the boardroom and deliver effective leadership under pressure. This enables participants to think strategically under pressure and win time in crisis. The experience shows that all executives emerge with cohesion when they participate in extreme leadership sessions and prove that they can align their communications with the operational response. In an era when anyone can be a blogger and every crisis has an internet dimension this activity will equip participants with the skills and attitude to regain control by responding to the media covering the event or issue and by seeking to retain the messaging initiative. Activating the virtual press office with pre-packaged media to go and interfacing with the Call Centre. Monitoring, analysing and responding to media coverage; treating the media not as a threat but as a resource to be exploited. Turning the camera on in people’s minds by preparing spokespersons for first and subsequent contact with the media Simon Covill: Thinking brand? Don’t leave the employees behind! Organisations are increasingly realizing employees are their most important asset, yet they continue to focus on other stakeholders and hope that employees will “just get it”. To survive and thrive, an effective “internal brand” is critical if organisations are going to deliver on their brand promise. But what is the internal brand and what role do communicators play in it? Delegates discover how to develop a strong internal brand that will set the organisation apart from competitors and what communicators need to do to make this happen. Adrian Cropley: Communicating Change: it can catapult you to the zenith or nadir of your career Change may be constant in organisations today, but with an understanding of the change process and a more targeted strategic communications program it is simple. Participants at the end of this session will have a greater understanding of: The emotional journey during change Defining and managing stakeholders & Champions Creating effective channels during change You will also hear about the case study: effective workplace change at the Ernst & Young relocations in Australia nationally.
Please visit http://www.mishanetworkpr.com for information on speakers, topics and agenda. To register for the seminar please email you name, company and contact details to mishanetwork@mishanetworkpr.com copy to mnpr06@yahoo.co.in. Delegate fee: Rs 3500. IABC and Indo Australian Chamber of Commerce members pay Rs 3000. Please courier your cheque to Mrs Nalini Mukherjee, Executive Director, Misha Network PR, B 24 Appasamy Towers, 17 Sir Thyagaraya Road, T'Nagar, Chennai 600 017.   Contact mobile: 098840 63009; Chennai: (044) 3291 2090, (044) 3912 3390 Bangalore: (080) 4173 5309 Please see Economic Times  dated 22 November 2006 for Seminar announcement